Friday 9 February 2007

Step 3. Finding A Home For Your Podcast


Once you have your programme edited and saved as an mp3 (or mpeg for video) you now need to find a site or server that will host your podcast. There are lots of sites that offer limited free podcasting services but the best site on the web for posting audio has to be Twango.com. Twango was bought by Nokia last year and is in the process of transforming itself into a site called Ovi/Share which will integrate into the 3G Nokia mobile network but as yet this has not happened and the URL remains twango.com, but this may change. Twango or Ovi is Youtube style site but allows you to post video, photos and most importantly audio. Twango is like a youtube meets flickr with an added audio function – it’s free and like youtube offers you free server space for limitless storage and enough bandwidth (uploading time) to post at least an hours worth of quality audio a month. To be honest it's still ironing out lots of glitches as I write this but for this recipe it's perfect and I'm hoping it will last as a web service.

When you’ve registered and got a profile you can now upload your audio to the site. You’ll need to create a media channel and assign your uploaded audio to this. This sounds really simple but I’m not going to lie, you will have to spend some time reading through the tutorials on the site to make sure you understand exactly how to do this. What I will say is no matter how thorny it is to upload audio to twango when you’ve done it once, it’s a doddle. It's important to remember that you name the channel you create in a way that it's obvious for the person who subscribes via iTunes to your podcast what it is, for example - thepennilesspodcast or thewirelespoets etc.

When you’ve created a channel, uploaded your audio you will then see that twango has a very handy set of tools on the right hand navigation bar. The 'Podcast' button on your media channel page will allow users to subscribe to your podcast. Every time you add a file to this channel those people subscribed will get the podcast in their iTunes. Another tool on this page will also do something very special it will allow you to embed your audio in your blog. The imbedded html creates an excellent little twango audio player which sits nice and neat into a page, like a youtube player window. I've posted an audio sample on this posting, click here to have a look and hear the quality. That of course presumes you have a blog, either as part of a social network site (be warned not all social network sites will allow you to embed the twango player)or a stand alone blog like this one. For those who don't have a blog we are going to pop over and create one.

So podcast has a place on the shelf so it's time to create a shop window in the form of a blog!

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